GCC include the Adrenaline Sports Festival that is presented by Rani a popular drinks company Toro Bravo 4s in the Middle East. Companies like Rani view Adrenaline Sports as the ideal platform for them to interact directly with their target youth audience in the Gulf region. Add to this events that include the Red Bull air race championships, the Formula 1, Cheap Jordan Shoes and other numerous sporting events from Dragon Boat racing to Dune Bashing its easy to see why the Emirates of Abu Dhabi and Dubai are picking up most of the adrenaline sports business in the Middle East region.

Skydiving in Dubai and Abu Dhabi is a sport thats finding Grape 5s a fast pick up with the local youth. The adrenaline rush that is brought about freefalling is just one of the major reasons why tourists and locals in Dubai embark in skydiving.

With interactive consumer www.torobravo4s.com festivals designed to encourage the UAE and wider Gulf population to become involved in adrenaline and adventure sports coupled with the number of available adrenaline based activities on the rise the regions sports industry is surpassing the growth of its European and US counterparts. Individual sports groups are also springing up, a good example is the Skate Society or 50C13TY, a well known group in Abu Dhabi skateboarding the team was created for all the skaters in Abu Dhabi is seeing its membership grow rapidly. The purpose of the group is to advertise skating and healthy living for the skaters, and to show how a real team works. Since this team was created in 2007 November, there were well organized trips to Dubai and many competitions in favor of the members of the team. Dubai is also increasing its availability of Adrenaline based sports, in Dubai you can find two water parks including the 18 hectare Wonderland fun park features a wide range of Bred 11s water attractions including speed slides, surf hills, wave runners and a Caribbean cruise. Wild Wadi Offers thrillseekers hours of fun at one of the worlds most advanced water theme parks. Featuring the tallest and fastest water speed rides outsid.